Whole milk powder is produced by evaporating the water present in pasteurised whole milk. The resultant powder should have around 95 percent milk solids and less than 5 percent moisture. The reduced moisture content increases the shelf life of the milk, thereby making it convenient for transportation to regions with poor transport facilities and extreme temperatures. Whole milk powder has a white or cream colour with a slightly sweet taste and can also be fortified with certain vitamins and minerals in order to enhance its nutritional content. It also has a number of functional properties which make it suitable for use in varied food products. According to IMARC Group, the global whole milk powder market has grown at a CAGR of around 5% during 2009-2016, reaching a volume of more than 5 Million Tons in 2016.
Rising disposable income of people in emerging regions and the shift towards a dairy-based diet are expected to drive the demand for whole milk powder. The flourishing food and beverage industry has also resulted in an increasing demand for whole milk powder. Moreover, as whole milk powder does not require constant refrigeration for transportation over long distances, it is suitable for consumers living in far-off regions. As a result, the global whole milk powder market is expected to reach a volume of around 6.14 Million Tons by 2022.
Apart from being used in making reconstituted milk, whole milk powder has a number of functional properties which make it suitable for versatile applications in the food industry. The water binding and browning properties of whole milk powder make it suitable for use in bakery and confectionery products. It also has whipping, thickening and gelling properties which are utilised in desserts such as mousses, cakes, marshmallows, ice creams, etc. Whole milk powder is also used in salad dressings, sauces, soups and dairy beverages as it helps in forming and stabilizing fat emulsions. These multifunctional qualities of whole milk powder make it an essential product for the food and beverage industry.
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Regions and Key Players
Oceania represents the largest market for whole milk powder accounting for the majority of the market share. Other major markets include Latin America, Eastern Europe, European Union and North America.
A number of international and local manufacturers are currently operating in the market. Some of the key global players include Westland Milk Products, Danone, FrieslandCampina, Fonterra, Nestlé, Dairy Farmers of America and Lactalis Group.
About IMARC Group: IMARC Group is a leading market research and consulting company that offers management strategy and market research worldwide. The company has done multiple projects on the whole milk powder industry, which has enabled the clients to successfully setup and expand their businesses. Some of the company’s offerings include:
- Market Research
- Plant setup
- Plant Expansion
- Marketing and sales
- Procurement and Distribution
- Innovation and Product Development
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