Global Flavoured Milk Market to reach 27.5 Million Tons by 2022, Driven by Product Innovations and Health Trends

Flavoured milk is one of the most popular ready-to-drink dairy based beverage. Besides milk, it contains sugar, colourings, flavouring, sweeteners, thickeners, etc. It is treated using ultra-high-temperatures (UHT) and is further packed aseptically so as to increase its shelf life and maintain its quality and purity.

Flavoured milk contains many nutrients such as calcium, phosphorus, riboflavin, niacin, protein, potassium, vitamins A, D and B12 which promote body growth and development, thus making it a better option over other beverages such as carbonated soft drinks. Although the consumption of flavoured milk is still at a nascent stage as compared to other drinks, there are plenty opportunities for the future growth of its market. According to IMARC Group, the global flavoured milk market reached a volume of 20.7 Million Tons growing at a CAGR of around 4.7 % during 2009 – 2016. The market is further estimated to reach a volume of 27.5 Million Tons by 2022.

global flavoured milk market

Growth Inducing Factors

Flavoured milk is a ready-to-drink beverage that supports the busy and on-the-go lifestyle of the people. It is available in a wide variety of flavours such as chocolate, mango, strawberry, vanilla and numerous other regional tastes. Fortification of various nutrients in the flavoured milk has further appealed to the health conscious consumers who are always in search of healthy and nutritious products. Launch of new flavour variants by the manufacturers have also shifted the consumer preferences from carbonated soft-drinks to more healthy and value added foods.

Therefore, popularity of convenience and ready-to-eat foods, new product launches with different flavours and added nutrients, changing dietary habits and the on-going trend of health and fitness are currently driving the global flavoured milk market. Urbanisation, increasing disposable incomes, growth in emerging market and several trends such as inclusion of flavoured milk in school meals are also facilitating the growth of this market.

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 Regional segmentation

Currently, Asia-Pacific represents the largest market accounting for more than 60% of the total market share. Within Asia-Pacific, China is the largest consumer of flavoured milk.  Asia-Pacific is followed by North America, Latin America, Western Europe, Africa and Eastern Europe.

Competitive Landscape

Some of the key players currently operating in this market include Nestlé, Arla Foods, Danone, Yili Industrial Group, Dean Foods, China Mengniu Dairy, Amul and Parmalat.

To maintain a competitive stance in the market, the manufacturers are focusing on innovative products and are heavily investing in research and development. To address the constantly changing consumer preferences, these manufacturers are launching products with new flavours and innovative packaging.

About IMARC Group: IMARC Group is a leading market research and consulting company that offers management strategy and market research worldwide. The company has done multiple projects on the flavoured milk market, which has enabled the clients to successfully set up and expand their businesses. Some of the company’s offerings include:

  • Market Research
  • Plant setup
  • Plant Expansion
  • Marketing and sales
  • Procurement and Distribution
  • Innovation and Product Development

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