Global Tea Market Driven by Health Benefits Along With Premiumisation and Marketing Innovation

During 2008-2015, the global demand of tea has grown at a CAGR of 4.6%. Numerous factors such as health benefits, rise of ready-to-drink teas, convenient packaging, premiumisation and growth of the food service sector are currently catalysing its global demand.

Tea is a refreshing drink that comes in a variety of flavours and represents the most widely consumed beverage after water. According to IMARC Group, the global tea market has grown at a CAGR of 4.6% during 2008-2015 with production volume reaching 5.4 Million Tons in 2015. Tea contains a number of chemical compounds like polyphenols, minerals and anti-oxidants which are beneficial for health. Drinking 4 cups of tea every day is said to decrease the risk of heart stroke and attack, prevent bone loss and tooth decay, boost immunity and help maintain over-all health. Currently, the global tea market is driven by the numerous health benefits of tea, premiumisation, rise of ready-to-drink teas, convenient packaging, growth of the food service sector and marketing innovations.

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IMARC’s latest report “Tea Market – Industry Trends, Manufacturing Process, Plant Setup, Machinery, Raw Materials, Cost and Revenue” provides an overview of the global tea market on the basis of different tea types. Currently, black tea is the most widely consumed type of tea accounting for almost 60% of the global tea consumption followed by green tea, white tea and oolong tea. Region-wise, China is the biggest producer and consumer of tea accounting for around 40% of the global production. China is followed by India, Kenya, Sri Lanka, Turkey and Vietnam. The report has also analysed some of the key players involved in the different stages of the value chain process like Unilever, Tata Tea, James Finlay, Van Rees, McLeod Russel, John Keells and Twining’s of London.

The report gives a detailed roadmap for setting up a Tea Processing Plant. The study, which has been done by one of the world’s leading research and advisory firms, covers all the essential aspects of the Tea industry. This ranges from a comprehensive view of the global tea market to minute details of the industry performance, processing and manufacturing requirements, project cost, project funding, project economics, expected returns on investment, profit margins, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have or plan to have any kind of stake in the Tea Industry.

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