Global Whey Protein Market Driven by Increasing Health Consciousness and Numerous Health Benefits

The global whey protein market reached 3.8 Million Tons in 2015, growing at a CAGR of around 3% during 2008-2015. This market is currently being driven by numerous factors which include various health benefits ranging from increased protein synthesis and fat loss to reducing the risk of diseases such as cancer and type 2 diabetes.

Whey protein is extracted from whey – which is obtained as a by-product during the cheese or casein production process. Whey protein contains a number of anti-oxidants and amino acids. In addition, it has antimicrobial and antiviral properties which provide several health benefits. According to IMARC Group, the global whey protein market reached a volume of around 3.8 Million Tons in 2015, growing at a CAGR of around 3% during 2008-2015. This market is currently being driven by a number of factors – growing health concerns, convenience, changing dietary habits, increasing consumption of protein supplements and rising demand from emerging markets. Whey protein is mainly consumed by body builders and athletes as it promotes muscle growth and increases protein synthesis. Apart from muscle growth, whey protein also helps in preventing and controlling a number of diseases, some of which include – cancer, inflammatory bowel diseases, type 2 diabetes and heart diseases. The consumption of whey protein is also linked with reducing hunger, body fat, blood fat and increasing the body’s immune-defence.

IMARC Group’s latest report “Whey Protein (Powder and Concentrate) Market – Industry Trends, Key Players, Manufacturing Process, Machinery, Raw Materials, Cost and Revenue” provides a detailed insight into the global whey protein market. The report has analysed the market on the basis of region and has found that the European Union represents the largest market for whey protein, currently accounting for more than half of the total global production. The European Union is followed by North America, Oceania, Eastern Europe and Latin America. The report has also analysed some of the major players in the global whey protein market. Some of the key players analysed in the report include – Fonterra, FrieslandCampina, Danone, Arla Foods and Glanbia Plc.

The report provides a detailed roadmap for setting up a whey protein manufacturing plant. The study, which has been done by one of the world’s leading research and advisory firms, covers all the essential aspects of the whey protein industry. This ranges from a comprehensive view of the market to minute details of the industry performance, processing and manufacturing requirements, project cost, project funding, project economics, expected returns on investment, profit margins, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have or plan to have any kind of stake in the whey protein industry.

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